Pinterest is social media’s rising star — and now has the traffic stats to prove it.

The two-year-old social bookmarking network is rapidly becoming the go-to web hangout of brides-to-be, fashionistas and aspiring chefs. The website has proven itself to be particularly popular among women, who account for 58% of Pinterest’s traffic, according to Experian Hitwise.

Pinterest’s traffic increased more than fourfold between September 2011 and December 2011, leaping up to 7.51 unique visitors in December alone. Additionally, the site now beats YouTube, Reddit, Google+, LinkedIn and MySpace for percentage of total referral traffic in January, according to a Shareaholic study.

Pinterest accounted for 3.6% of referral traffic, while Twitter just barely edged ahead of the newcomer, accounting for 3.61% of referral traffic. In July 2011, Pinterest accounted for just 0.17% of referral traffic, proving the site’s blockbuster growth.

Facebook reigns king of referrals, accounting for more than one-quarter (26.4%) of traffic, 4.3% of which comes from Facebook Mobile. After Pinterest, Facebook is experiencing the most referral growth, gaining almost one percentage point in December.

Although Pinterest is becoming a significant source of traffic for retailers, search still dominates, and the site has yet to prove itself as a potential sales channel. At present, scant data is available about the social network’s conversion rates.

We are all guilty of making assumptions, both in our personal and professional lives. If you are a B2B marketer, here are three assumptions you should be wary of marking about your B2B SEO.

As more and more consumers user their smartphones for search, Google’s mobile search and display ads are growing like crazy

Firefox 10 — the latest in a dizzying series of upgrades — is now available for your browsing pleasure.

Tweet

/*There are many things that determine the overall success of an SEO campaign that we can’t control. The Google algorithm looks at over 200 different ranking signals when determining where a site will fall in the SERP, and we still don’t know exactly how much weight is given to each of the various components. White [...]

Tweet

/*According to Bing searches, 2011 was the year of musical superstars, continued celebrity fascination, saving money, concern for human tragedy and new royalty. From rising stars and weddings to intense trials and natural disasters, Bing has captured history through the searches that mark the year’s most important people, places and moments [...]

Tweet

/*By Paul M. Ventura at SEO-News
One of the most basic things which a webmaster should understand is how to do on page SEO and the on page SEO factors to consider when both creating a new website or when adding new content and pages to an existing website.
On page SEO predominantly pertains to tweaking your [...]

For the first time, Facebook has revealed details about how it tracks users across the web.

Tweet

/*By Chris London at SEO-News
I’m sure most SEO’s have already read several articles about how to recover from the Google Panda or Farmer updates, many of which seem to be the same generic “10 SEO Facts” everyone should know moving forward. For those who remain in the dark about the Panda updates, in short, they [...]

Ever encountered an ad-heavy page, where you struggle to find the actual content on that page? Google’s looking at penalizing those in its search results.

© 2011 SearchTerms.com