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Latest Posts on Keywords, SEO, SEM 

  

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Is Your Keyword Research On Target?

Category: SEM  Posted by: Nick Stamoulis on 3/12/2013 8:47:08 AM  respond

The keywords you target as part of your SEO campaign will have a direct impact on how many and the kind of visitors that find their way to your website. Missing important keywords because you didn’t do due diligence with your keyword research means missing out on a section of your target audience. If you aren’t targeting the right keywords for your business and your audience more...

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4 Places to Look for Content Marketing Inspiration

Category: SEO  Posted by: Nick Stamoulis on 2/13/2013 10:51:49 AM  respond

Content marketing is a critical component of any SEO program, but many site owners struggle to come up with a steady flow of topics to actually write about. The key to a strong content marketing campaign is consisten more...

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Why Cheap Link Building Services Will Cost You More In the End

Category: SEO  Posted by: Nick Stamoulis on 1/15/2013 12:02:02 PM  respond

I wouldn’t be a very good SEO provider if I didn’t practice what I preach, would I? SEO experience aside, at the end of the day I am a business owner and that means I need to market and promote my company in as many ways as possible in order to land new clients. One of those ways (obliviously) is through SEO. I’ve had many clients over the years tell me, “Well, I just searched for ‘Boston SEO company’ and I figured that whoever was at the top probably knew what they were doing!” As part of any strong SEO campaign, white hat link building is instrumental in your long term success. If you’ve never done any serious link building before let me tell you it’s not a quick, easy or particularly exciting process. One of the reasons many site owners turn to cheap link building services is because they don’t have the time (and time is money!) to do more...

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How to Write for SEO

Category: SEO  Posted by: Nick Stamoulis on 12/12/2012 1:26:47 PM  respond

There is no denying the power of content marketing and its impact on your long term SEO success. But knowing that you need to produce content and actually writing for SEO are two very different things. Not everyone is going to be a fantastic writer right out of the gate (and som more...


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So What is the New Link Building Trick?

Category: SEO  Posted by: Nick Stamoulis on 11/29/2012 2:45:17 PM  respond

In the post-Penguin world that we and our SEO campaigns now live in, one of the most common questions I am hearing from site owners is “so what’s the new link building trick?” Penguin effectively cut the legs out from under a lot of black and grey hat link building tactics that had been working fairly well for a long time including overuse of exact match anchor text, links from blog networks, footer and site-wide links and more. These link building tactics usually required little effort on the more...

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Why Bother Optimizing for Branded Keywords?

Category: SEO  Posted by: Nick Stamoulis on 10/10/2012 1:12:59 PM  respond

Many of the site owners that I’ve worked with over the years don’t see the value in optimizing their site for branded keywords (company or product names). After all, if it’s their product (meaning they aren’t an e-commerce reseller) shouldn’t they always rank #1 for those phrases? While this makes perfect sense in theory, you have to remember that the web is the great equalizer of publishing and anyone can write just about anything they want about anyone—including your company. If you don’t ensure that your site is well optimized for your own brand and branded keywords you risk losing control over the SERPs when it comes to branded searches. If someone i more...

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6 Small Business Link Building Tips

Category: SEO  Posted by: Nick Stamoulis on 9/26/2012 1:05:53 PM  respond

No matter how big or small your business may be, link building is an essential component of long term success. Small business owners that can’t afford to outsource their SEO need to make sure they’re taking responsibility for their own link building activities and keep moving forward. SEO is long term and it takes a while to gain real traction, so slow and steady more...

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5 Ways Competitive Intelligence Can Turbocharge your Online Marketing Program

Category: SEM  Posted by: Vince Vizzaccaro follow on Twitter on 9/12/2012 11:07:02 AM  respond

Internet usage has experienced unprecedented growth in the past decade, offering advertisers several opportunities to reach more audiences through innovative digital channels.  Online advertising requires strong analytical skills, but also demands an extreme level of persistence to continuously test, optimize, and repeat.  Large advertisers have done a lot of this work already by investing months and thousands of dollars to uncover what works and what doesn’t for their industry.  more...

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Test Your Banner Ads

Category: SEO  Posted by: Vince Vizzaccaro follow on Twitter on 8/15/2012 12:30:26 PM  respond

Many of you are in the business of publish more...

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Can Removing or Consolidating Your Content Hurt Your SEO?

Category: SEO  Posted by: Nick Stamoulis on 8/14/2012 2:23:05 PM  respond

When a site owner wants to revamp their content or redesign their site, it’s important that SEO stays in the back of their minds. Small changes to a site, like adding a few paragraphs of text here and there, won’t have much, if any, impact on your long-term SEO success. However, major changes, like rewriting your content or consolidating pages, can have a dramatic ef more...

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Cloud Strategy - Do I need it?

Category: Marketing  Posted by: Vince Vizzaccaro follow on Twitter on 7/24/2012 1:50:44 PM  respond

more...

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Email Spammers Understand Their Audiences Better Than Anyone Else

Category: SEO  Posted by: Nick Stamoulis on 7/24/2012 12:33:59 PM  1 comments

E more...
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Apple to Retire Ping With the Next iTunes

Category: Social Media  Posted by: Nicole Malik on 6/13/2012 1:19:00 PM  respond

Apple’s social network Ping will be gone in the next release of iTunes

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Bad Service Might be Worse than Black Hat SEO

Category: SEO  Posted by: Nick Stamoulis on 6/7/2012 5:36:47 PM  2 comments

Let me start off by saying that I am strictly white hat SEO practitioner. That means that I adhere to the SEO guidelines established by the search engines. Even though it might take me longer to see results I know the progress I make for both my SEO clients and my own SEO is legitimate and long term—black hat SEO tends to favor quick yet short-lived success.  With Google’s Panda and Penguin updates, black hat and grey hat SEO is getting harder and harder to practice without getting caught. I know that some sites get away with it, but to me the risks aren’t worth it. All more...
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Sites Increasingly In-The-Dark as Google hides Incoming Search Terms

Category: SEO  Posted by: Nicole Malik on 6/7/2012 3:06:27 PM  3 comments

A sizable percentage of inbound search terms are hidden from publishers now that Google encrypts searches
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"Browser Wars" Are About to Get More Complex

Category: Social Media  Posted by: Nicole Malik on 5/25/2012 3:10:57 PM  respond

With the recent announcement of Yahoo's "Axis" search browser and the rumor that Facebook is to overtake Opera and step into the ring to make a browser of their own, the war of the browser has only just begun.

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Going Social, but Not Creepy, in the New Bing

Category: Social Media  Posted by: Nicole Malik on 5/18/2012 4:30:04 PM  1 comments

Microsoft rolled out a new version of its Bing search engine with new features aimed at weaving together the experience of Internet search and social networking.
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Stop Calculating Your SEO Keywords!

Category: SEO  Posted by: Nick Stamoulis on 5/15/2012 11:23:07 AM  1 comments

A concern I hear very frequently from prospects and new SEO audit consulting clients is about keyword frequency—they want to know how many times a particular keywords needs to be incorporated into a piece of content for that content to be considered well optimized. My answer is always the same: keyword density does not equal good SEO! Even if you aren’t actively stuffing your content with keywords (a black hat tactic that the search engines are cracking down on), ca more...
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Did Google Just Make Keywords Matter Less?

Category: SEO  Posted by: Nicole Malik on 5/7/2012 4:23:42 PM  respond

Google changes how search terms are scored in ranking in the most recent batch of algorithm updates.

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Twitter Is Exploring a Premium Version, CEO Suggests

Category: Social Media  Posted by: Nicole Malik on 5/1/2012 3:37:23 PM  respond

Twitter might be developing a premium version of its service...

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Facebook Beefs Up Security With Free Antivirus Marketplace

Category: Social Media  Posted by: Nicole Malik on 4/25/2012 4:17:06 PM  respond

Facebook is taking steps to beef up users' security by partnering with antivirus giants to serve up free virus protection.

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Google Declares Facebook and Apple a Threat to Internet Freedom - Really?

Category: SEO  Posted by: Vince Vizzaccaro follow on Twitter on 4/18/2012 10:15:38 AM  1 comments

Google's Sergey Brin said that the openness and accessibility that l more...
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3 Things to Look For When Measuring SEO Success

Category: SEO  Posted by: Nick Stamoulis on 4/18/2012 7:38:36 AM  1 comments

Every site owner likes to see tangible proof that their SEO campaign is doing what it’s supposed to. However, since SEO is so long term it’s important to remember that you might not see the results of your SEO efforts for several months. Many site owners have pulled the plug on what could have been a very successful SEO campaign because they got impatient. If you are w more...
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How OMGPOP Scaled to 36 million Users in Three Weeks

Category: Social Media  Posted by: Nicole Malik on 4/3/2012 4:25:35 PM  respond

How did recent Zynga acquisition OMGPOP scale to tens of users in 3 weeks without any downtime? Hint: It's the cloud.

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5 Tips to Evaluate Cloud Security

Category: Cloud  Posted by: Nicole Malik on 3/19/2012 2:52:31 PM  respond

Cloud computing is the hot-button tech topic these days. When it comes to talk of transitioning companies to the cloud, there is one question that just won't seem to go away: Is it safe?

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How to Tell If You Have Been Pinned on Pinterest

Category: Social Media  Posted by: Nicole Malik on 3/16/2012 12:17:29 PM  1 comments

Have you wondered if your blog content has ever been pinned on Pinterest? Here's how to check.
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How Many Visitors Should Your Site Be Getting?

Category: SEO  Posted by: Nick Stamoulis on 3/14/2012 5:32:39 PM  1 comments

Visitor growth is undoubtedly one of the most important goals of SEO strategies that you utilize on your website. Driving new, targeted traffic to your website each month is the only way that you’re going to be able to grow your online business. Seeing an uptick in unique visitors each month is a good sign that your SEO campaign is doing its job—it’s positioning your website in the right places with the right keywords for the right people. But how many new visitors each month is enough? 10 more...
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Prerendering in Chrome

Category: Market Share  Posted by: Vince Vizzaccaro follow on Twitter on 3/7/2012 5:47:15 PM  respond

Results of a NetMarketShare study on prerendering of web pages in the Google Chrome browser.

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Google+ Users Spent Just 3.3 Minutes There Last Month

Category: Social Media  Posted by: Nicole Malik on 2/28/2012 4:40:57 PM  1 comments

Users spent just 3.3 minutes on Google+ in January compared to 7.5 hours for Facebook, according to a new report.
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Why Cloud Computing Should Be A Phrase You Know

Category: Cloud  Posted by: Nicole Malik on 2/24/2012 3:56:19 PM  respond

Despite the sudden growth of cloud computing over the past few years, many individuals have yet to discover what this phenomenon is all about and may have questions.

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Websites Now Able to Say "No" to Pinning

Category: Social Media  Posted by: Nicole Malik on 2/20/2012 4:50:07 PM  respond

Pinterest may be an Internet hit, but not all companies are as eager to tack onto the pinboard and the resulting referral traffic. Pinterest has now released code for companies that want to block the pinning of content from their sites to personal pinboards.

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3 Ways User-Generated Content Can Help Your SEO

Category: SEO  Posted by: Nick Stamoulis on 2/15/2012 12:42:10 PM  respond

User-generated content is anything written/created NOT by your company. This could be a blog post, product review, video, blog comment, social network update and so forth. Believe it or not, this user-generated content can actually be incredibly value to your SEO. Even though you are not the original author, you can spin UGC into a valuable component of your more...

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U.S. Wants You to Test Terrorist Tracking With Social Media Game

Category: Privacy  Posted by: Nicole Malik on 2/10/2012 11:08:04 AM  respond

The U.S. government wants to more aggressively track terrorists on social media — and it's asking for your help.

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Facebook to Bring Ads to Mobile App

Category: Social Media  Posted by: Nicole Malik on 2/7/2012 4:12:17 PM  respond

Users of Facebook’s apps — for Android, iPad and iPhone — may begin seeing ads as soon as early March, as the company looks to gain an addition revenue source before it goes public.

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Should Athletes Have Social Media Privacy? One Bill Says Yes

Category: Privacy  Posted by: Nicole Malik on 2/6/2012 4:39:29 PM  1 comments

Should universities be allowed to force student athletes to have their Facebook and Twitter accounts monitored by coaches and administrators? “No,” says a bill recently introduced into the Maryland state legislature.
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Pinterest Becomes Top Traffic Driver for Retailers

Category: Social Media  Posted by: Nicole Malik on 2/3/2012 3:56:48 PM  respond

Pinterest is social media’s rising star — and now has the traffic stats to prove it.

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Are You Making Assumptions About Your B2B SEO?

Category: SEO  Posted by: Nick Stamoulis on 2/1/2012 3:53:32 PM  respond

We are all guilty of making assumptions, both in our personal and professional lives. If you are a B2B marketer, here are three assumptions you should be wary of marking about your B2B SEO.

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Google Mobile Search Ad Requests More Than Doubled In 2011

Category: Mobile Search  Posted by: Nicole Malik on 2/1/2012 3:41:29 PM  respond

As more and more consumers user their smartphones for search, Google’s mobile search and display ads are growing like crazy

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Firefox 10 Is Here. Is it Worth Your Time?

Category: Analytics  Posted by: Nicole Malik on 2/1/2012 3:10:29 PM  respond

Firefox 10 — the latest in a dizzying series of upgrades — is now available for your browsing pleasure.

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Are You Getting in the Way of Your Own SEO Success?

Category: SEO  Posted by: Nick Stamoulis on 12/14/2011 11:35:13 AM  respond

There are many things that determine the overall success of an SEO campaign that we can’t control. The Google algorithm looks at over 200 different ranking signals when determining where a site will fall in the SERP, and we still don’t know exactly how much weight is given to each of the various components. White hat SEO guidelines work with what we do know about more...


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